“We Could Have Gone Digital Last Year & Yes There Would Be A Lot Of Upfront Money But…”

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Dinesh Vijan: OTT, satellite rights have reduced risks for producers
Dinesh Vijan: “With The Advent Of New Avenues, Digital & Satellite Takeaway Comprise A Considerable Amount Of Your Risk” (PC: Instagram)

Bollywood filmmaker Dinesh Vijan has bank-rolled films such as Roohi, Badlapur, Bala and Stree among many others. The filmmaker agrees that with the advent of digital and satellite rights, the risk factor for a producer incurring losses has reduced.

“Digital is a significant contributor but the difference for me is that the audience chooses to go to a theatre and watch a film, so it is a more challenging or daunting task to do — because you need to engage your viewer to come and watch and like film,” Vijan said.

Dinesh Vijan firmly believes that a “true perception” of a film comes with its theatrical release. He said, “”It’s a very reactive medium but, yes, with the advent of new avenues, digital and satellite takeaway comprise a considerable amount of your risk even if you go theatrical. But if it runs in theatres there are so many years of legacy that stays.”

Dinesh Vijan’s latest production venture is Roohi, released theatrically on March 11. Trade analysts had earlier shared that theatre releases are just a formality and films will make a move after a theatre run on OTT platforms, courtesy of the pandemic.

The producer begs to differ. He said, “We could have gone digital last year and yes, there would be a lot of upfront money for it but the idea is that we waited for it and came into theatres properly. We have promoted the film, music. Everyone’s aware that the film is coming.”

Vijan added, “Maybe what they meant was some films are coming as formality to go to digital later but this film has a clean run in theatres, has been promoted. We are going very wide with it. So, this is not a formality.”

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